Western Union | Environmental Graphic Design

3d-identity designed and implemented experiential graphic design solutions for the C-Suite level of Western Union’s Denver headquarters. Building on the company’s recent brand evolution, the design strategy transformed the space into a brand-centric experience rooted in bold simplicity and persistent movement—the cornerstones of Western Union’s identity.

Inspired by the global flow of people and money transfers, the team created playful installations that balance discovery with clarity, using iconic applications of color, material, and scale to express the brand’s voice. A centerpiece installation, constructed from over 1,000 Western Union debit cards, celebrates the launch of this new product while turning an everyday object into a powerful symbol of innovation. Across the level, abstract representations and unexpected material choices bring the human-centric brand messaging to life, transforming communication into art-forward experiences designed to captivate and inspire.

The design also honors Western Union’s legacy by incorporating artifacts from its long history, creating a layered narrative that celebrates both progress and continuity. By integrating brand storytelling with the architectural themes of the building, the environment reflects Western Union’s drive to help customers push boundaries while positioning the brand as both iconic and future-focused.

Collaboration with Western Union’s Chief of Marketing and brand partner Love Street ensured the new identity was translated authentically within the built environment, embedding the brand’s evolution seamlessly into the workplace experience.