The Russell

The Russell showcases a strategic approach to branded environments, delivering a clear and intentional visual identity throughout the space. Through integrated environmental graphics and visualization, the project strengthens the connection between brand, architecture, and user experience.

The project was delivered through close collaboration between Marke and 3d-identity, combining expertise in branding, environmental graphics, and visualization. This coordinated approach ensured design intent was clearly communicated and effectively executed, supporting a streamlined delivery aligned with project goals and timelines.

Designed specifically for the needs of the project, The Russell includes:

• Branded Environments: Environmental graphics that reinforce identity and enhance wayfinding and engagement
• Visualization & Storytelling: Renderings and visual tools used to clarify design intent and guide decision-making
• Context-Driven Design: Solutions thoughtfully integrated within the architectural framework

The completed space is defined by cohesive brand expression, precise detailing, and strong visual continuity. The Russell demonstrates how strategic branding and visualization can meaningfully elevate the built environment and create a memorable, purpose-driven experience.