Donor Alliance

For Donor Alliance’s expanded Denver headquarters, the 3d-identity team designed custom art installations that bring their life-changing mission to life. Guided by the idea of the “ripple effect”—how one donation can impact countless others—the concept evolved into The Butterfly Effect, a powerful visual metaphor for renewal, transformation, and infinite possibility.

The final design features illuminated rings and reflective materials that symbolize the endless connections created through organ and tissue donation. At its center, vibrant paracord elements, woven in Donor Alliance’s signature colors, capture movement and energy, shining like a beacon of hope visible even at night. Through close collaboration and multiple design iterations, the stairwell and lobby installations were crafted to feel joyful and uplifting, turning brand storytelling into an emotional, experiential moment that honors both donors and recipients alike.